Dieter Rams on Product Logos
Piers – RG Founder
This article was shared with us recently by one of our Instagram followers. We were thrilled to see that our approach to branding and logos is similar to that of one of our design heroes!
‘I didn’t want the Braun logo on the front of the TP 1. It was on the back at a small size – that was sufficient. But it was a constant battle which I eventually lost with the last CEO I worked with at Braun, because he wanted the logo to be larger all the time. If you’re new someplace and have to introduce yourself, you say, ‘I’m so-and-so’ – but you don’t shout it. You should do it quietly. Just imagine, if you have many products and they all shouted out loud, ‘I am Braun!’ That would irritate people.’